Monday, September 30, 2013
WHY SOME TECNO PHONES COMES WITH A FREE POWERBANK.
Why Some Tecno Phones Come With A Free Powerbank.
Tech Suplex has a great article on why Tecno ships a free powerbank with their phones. Seems like a great marketing tactic on face value, but apparently it hides a darker secret
http://www.techsuplex.com /2013/09/16/tecnos-power- bank-value-marketing- gimmick/
Out of curiosity, I did a quick check on Tecno’s battery management, (thanks to everyone twitter that chipped helped) and guess what? Tecno doesn’t optimize android OS for its hardware, at least not well enough. Two key indicators of how well optimized a version of android is for the hardware it is running on are the battery usage level of the “Phone Idle” process (battery expended when your phone is not in use, but “listening” for activity e.g: calls/emails etc) and “cell standby” (which has to do with your antenna and how power is managed with regards to signal strength). Those two processes on Tecno phones are unusually high as seen below. In essence, a shocking amount of battery is being wasted on those two processes because no one has bothered to tweak them for the hardware.
So putting everything into perspective, maybe Tecno knows it’s sleeping on its battery game and just tosses you a power bank to make up for that and score marketing points in the process, because frankly, it’s a lot cheaper to dash out power banks than invest in R&to optimize an OS for your hardware. Think about it this way: With the power bank, you get two batteries for your Tecno, but maybe all you should need ideally, is one.
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